Design Reviews

I had call to make a logo for a client today, but rather than wanting a nice shiny new logo this client requested something that looked aged, corroded and distressed – a little!

What to do? Illustrator has a couple of likely tools – roughen and scribble. They don’t really provide any kind of corrosion. In the old days this is what we would have done to age some text; print it on the laser and blow it up on the photocopier a few times at max magnification. Between copies you could rough up the sheets of paper a bit, crinkle it a bit, depends what you wanted.

3000 Recordings

Anyway that was a long time ago. Now it’s easier to use Photoshop and some spatter brushing, the photocopy and stamp and threshold controls, a bit of the dodge tool perhaps. Then you can bring that into Illustrator and vectorise it if you wish to use it in a logo. That’s what I did and I’m pleased with the subtle and realistic results. What do you think?

If I’ve got the time and inclination/inspiration I like to design CD covers for the space-rock band “The Ebbs (UK)”. If you go to the main Ebbs Studio site, then go to the music section there are 3 CD covers there with an accompanying MP3; a sample from the CD. I’ve designed several Ebbs CDs but not got music samples prepared for the webpage so they aren’t uploaded yet. On the other hand there are a few Ebbs songs without any CD cover yet. The music section is a bit bare so it needs updating, but so does everything, all the time in this digital age…

The Ebbs music CD covers currently available

If you are interested in CD and LP covers there is a great resource on the web which you might not know about – lpcoverlover.com. This is a great site with some of the most bizarre LP covers you have ever seen.

Today I had to make a web banner, animated GIF, and it needed to be done in half an hour. That’s OK if you’ve got all the “ingredients” and know what you want to do, or have been told what the animation should do or say. I had a problem though, the client wanted a logo on a blue background but they only had a JPG of the logo, it was therefore in a white square because JPG doesn’t support transparent regions. The white background can be erased in photoshop but it’s not always a quick job. Anyway we settled on having the logo on the far left in it’s white space seperate from the rest of the blue backgrounded banner.

The best kind of logo for the studio to have is usually an “.EPS“, it can be scaled to any size and have transparent regions if necessary. Whoever created your logo originally should have supplied an “.EPS”, it’s also essential for print jobs where you might want to scale up the logo to fit the side of a bus, for example…

Various format images of logos placed on a background

In the example above you can see the nasty results in full of an inappropriate file format for a logo! If you work in the design industry you’ve probably been supplied a logo as a JPG someone has pulled off a webpage somewhere. Then the client requires it placing on a complex photo background or enlarging to be printed on the side of a skyscraper. Two other side-effects you can see; washed out colours and rough clipping in Quark (or most programs that can auto-clip images/backgrounds).

If you work in the design and print industry you might have seen some photoshop disasters that got past the graphic artists, the account managers, the proof readers, customer checking and into print. Some of these disasters are by HUGE industry names such as Disney, Dior and CBS. There are many screamingly obvious errors in what should be big budget ads produced by teams of highly paid art staff, some are really shocking.
Also a non-photoshop disaster recently in the news, that I enjoyed,  was the newspaper that couldn’t spell it’s own name (on the front page masthead!).